Warner Bros. Discovery School Contact Program

Project Overview:

The School Contact Program (SCP) is an initiative by Warner Bros. Discovery aimed at engaging and inspiring over 1 million children across nearly 1400 schools in 16 cities in India. This program seeks to instill values of environmental responsibility and kindness through two main themes: Cartoon Network's "Titans of Tomorrow" and POGO's "Heroes of Kindness."

Role & Responsibilities:

Press Release Announcement:
We launched the SCP through a comprehensive press release, highlighting the program’s objectives and themes. This announcement set the tone for the campaign, emphasizing the importance of nurturing positive traits in children.

Theme 1 - Cartoon Network's "Titans of Tomorrow":
This theme focuses on promoting environmental responsibility among children. Through engaging activities, kids are encouraged to adopt eco-friendly practices such as recycling and energy conservation.

Theme 2 - POGO's "Heroes of Kindness":
This theme promotes values like kindness, empathy, and peace. Interactive sessions and activities allow children to learn and embody these virtues, fostering a culture of kindness in schools.

Interactive Sessions with Cartoon Characters:
The program features interactive sessions where beloved cartoon characters engage with students, nurturing positive traits and inspiring them to become catalysts for change in their communities.

Media Relations & Coverage:
The SCP garnered over 100 media coverages across online and regional outlets, significantly amplifying its reach and impact. Coverage included features in leading publications, effectively communicating the program's objectives and success.

Results:

The School Contact Program successfully engaged over 1 million children, empowering them to become environmentally conscious and kind individuals. The campaign's media success solidified Warner Bros. Discovery's commitment to creating a positive impact in the community through its kids' brands.