Shikhar Dhawan announced brand ambassador of MotoGP India

As part of the MotoGP India campaign, I worked with the team on the successful execution of the initiative featuring Indian cricket star Shikhar Dhawan as the brand ambassador. This collaboration aimed to enhance MotoGP’s presence in India, leveraging Dhawan’s widespread appeal to introduce motorsports to a broader audience.

My Role in the Campaign Execution

• Press Release Dissemination: Assisted in distributing the press release across major media outlets to ensure widespread coverage of the announcement.
• Wire Agency Coordination: Worked with wire agencies to amplify the campaign’s reach and secure media placements.
• Story Tracking: Monitored media coverage and tracked stories to assess the campaign’s impact.
• Interviews and Media Outreach: Coordinated and facilitated interviews with key stakeholders

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Learnings

This campaign demonstrated the power of strategic sports marketing and media engagement in shaping audience perception. Through targeted media efforts, influencer partnerships, and brand collaborations, the MotoGP India campaign successfully accelerated the sport’s visibility and excitement in the Indian market.

Being part of this project provided valuable experience in campaign execution, media relations, and brand positioning within the sports industry.

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