NEXT ON NETFLIX 2024

Overview

The Next on Netflix campaign aimed to unveil Netflix India's exciting 2024 content slate, showcasing a diverse lineup of 22 titles, including films, series, and unscripted content. The event served to engage fans, celebrate returning favorites, and reinforce Netflix's position as a premier entertainment service.

Objectives

• Build Momentum: Leverage the success of previous campaigns to celebrate local titles.
• Strengthen Partnerships: Highlight Netflix's commitment to the creative community and audience engagement.
• Showcase Quality: Present opportunities for creators to reach wider audiences while maintaining a focus on high-quality content.

Key Strategies

• Engaging Fandoms: Presented exclusive sneak peeks and interactive content to excite audiences.
• Talent Involvement: Featured a star-studded lineup of 81 notable personalities from the Indian entertainment industry.
• Media Outreach: Strategically engaged eight leading publications for enhanced visibility.

Event Highlights

• Host: The event was hosted by popular comedian Zakir Khan.
• Attendance: 185 media representatives from various outlets attended, resulting in over 2100 stories about the event.
• Engagement Metrics: Achieved 1000+ online stories and 1100+ social media posts within 48 hours, with Netflix featured in about 50% of the headlines.

Social Media Impact

• Instagram: The event announcement garnered 143K likes and 505 comments.
• YouTube: Amassed 38M views and 17K likes on event-related content.

Key Learnings

• Early Title Confirmation: Securing title confirmations in advance streamlined asset acquisition.
• Optimizing Event Duration: Future events should be limited to 90-120 minutes to maintain audience interest.
• Enhanced Media Interaction: Pre-event engagement with talent increased anticipation and media coverage.

Notable Coverage

Featured in prominent outlets, including:

• The Hollywood Reporter
• Harper’s Bazaar
• Film Companion
• India Today